# BMW iX Flow color-changing clip

> BMW’s 2022 color-changing demo spread from Twitter to tech and gaming coverage.

- Owner: BMW
- Kind: Moment
- Sector: Auto & mobility
- Seed date: 2022-01-04
- Peak date: Week of Jan 7, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 49 (Notable, provisional), v1.2
- Mechanics: Real-world spectacle, Platform jump, Press loop, Maker origin, Underdog

## Summary

Out of Spec Studios posted a color-changing BMW clip before the technical release. Press embedded it, while a separate demonstration circulated on TikTok and Reddit. Longer videos and profiles followed; the car remained a research concept.

## Timeline

- 2021-12-30 — BMW Group (Open web) — BMW announced a CES demonstration of exterior color-changing technology.
- 2022-01-04 — @Out_of_Spec (X) — Out of Spec Studios posted a clip of a BMW iX changing its exterior color.
- 2022-01-05 — Carscoops (Press) — Carscoops embedded the Out of Spec Studios clip before BMW released its technical explanation.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bmw-ix-flow-color-changing-clip

Cite as: How It Spread (2026). “BMW iX Flow color-changing clip.” Case HIS-00721. Spread Score v1.2: 49/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00721