# BMW Zeus & Hera

> Cars.com reported a 782% lift in BMW brand-page views after its Zeus & Hera ad.

- Owner: BMW of North America
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2022-02-08
- Peak date: Week of Feb 14, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable, provisional), v1.2
- Mechanics: Mystery & lore, Platform jump, Press loop

## Summary

BMW teased a fictional Zeus movie, then released its electric-car ad before the Super Bowl. Press and Reddit discussed the cast and Peggy. Cars.com reported increased shopping interest, and BMW later sold a Pegasus toy.

## Timeline

- 2022-01-27 — Arnold Schwarzenegger (Instagram) — Schwarzenegger posted a Zeus poster captioned “Coming February 2022.”
- 2022-01-28 — NME (Press) — NME reported speculation that the Zeus poster teased a Super Bowl commercial.
- 2022-02-02 — Arnold Schwarzenegger / BMW (Open web) — Schwarzenegger appeared as Zeus ordering coffee in a teaser for BMW’s Super Bowl ad.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bmw-zeus-and-hera

Cite as: How It Spread (2026). “BMW Zeus & Hera.” Case HIS-00722. Spread Score v1.2: 45/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00722