# Bo Burnham: Inside

> TikTok reported 1.1 million video creations using the special’s Bezos sound.

- Owner: Bo Burnham / Netflix
- Kind: Film
- Sector: Entertainment
- Seed date: 2021-05-30
- Peak date: Week of Jun 6, 2021
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 63 (Viral), v1.2
- Mechanics: Sound or audio meme, Platform jump, Maker origin, Challenge, Scarcity drop

## Summary

Netflix released Inside, then Burnham issued song videos and a soundtrack. Its songs became TikTok trends, the album reached No. 7 in the US and No. 5 in the UK, and ticket demand extended its theatrical run.

## Timeline

- 2021-04-28 — Bo Burnham (X) — Burnham announced Inside with a teaser filmed alone during the pandemic.
- 2021-05-30 — Netflix (Open web) — Netflix released Bo Burnham: Inside.
- 2021-05-30 — IndieWire (Press) — IndieWire published Eric Kohn’s review on the release day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bo-burnham-inside

Cite as: How It Spread (2026). “Bo Burnham: Inside.” Case HIS-00055. Spread Score v1.2: 63/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00055