# Bodyform Wombstories

> Agency entries reported over 100 million views for Bodyform and Libresse’s Wombstories.

- Owner: Essity (Bodyform / Libresse); AMV BBDO (agency)
- Kind: Campaign
- Sector: Health & fitness
- Seed date: 2020-07-01
- Milestone date: 2021-06-25
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 39 (Niche, provisional), v1.3
- Mechanics: Transgression, Response chain, Platform jump, Controversy

## Summary

Bodyform and Libresse released Wombstories in July 2020, followed by paid influencer posts, viewer stories and press. The film led into Painstories and won Cannes Film and Film Craft Grands Prix. Its Film award is the peak milestone; no attention maximum was measured.

## Timeline

- 2020-07-01 — Bodyform / Libresse (YouTube) — Bodyform and Libresse released Wombstories, mixing live action and animation about life with a womb.
- 2020-07-01 — Adweek (Press) — Adweek covered the film as it launched across Europe, including the UK.
- Jul 2020 — Media Bounty / Bodyform (Instagram) — Bodyform used paid influencers to share their own stories and direct followers to the film on YouTube.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/bodyform-wombstories

Cite as: How It Spread (2026). “Bodyform Wombstories.” Case HIS-01689. Spread Score v1.3: 39/100. Updated 2026-10-25. https://howitspread.com/id/HIS-01689