# Borat (2006)

> Borat's in-character press tour preceded a $26,455,463 North American opening.

- Owner: Sacha Baron Cohen (creator-producer); 20th Century Fox (distributor)
- Kind: Film
- Sector: Entertainment
- Seed date: 2006-07-21
- Peak proxy date: Week of Nov 10, 2006
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 59 (Notable, provisional), v1.3
- Mechanics: Real-world spectacle, Controversy, Platform jump

## Summary

Fox screened Borat at Comic-Con, then used MySpace previews and in-character publicity. It topped the North American box office on a reduced opening footprint, and expansion raised its second weekend gross. Lawsuits, costume imitation and tourism ads followed.

## Timeline

- 2006-07-21 — 20th Century Fox / Sacha Baron Cohen (Box office) — Fox showed a trailer and two scenes at its Comic-Con panel.
- 2006-07-21 — 20th Century Fox (Box office) — Fox screened the full film for Comic-Con attendees who collected tickets near Borat's ice-cream truck.
- 2006-09-10 — Reuters (Press) — Reuters covered the Toronto screening's projector failure and Baron Cohen's in-character improvisation.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/borat-2006

Cite as: How It Spread (2026). “Borat (2006).” Case HIS-01523. Spread Score v1.3: 59/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01523