# Brat summer

> Charli XCX's lime-green album Brat opened with 77,000 US units and became a summer meme.

- Owner: Charli XCX / Atlantic Records
- Kind: Music
- Sector: Entertainment
- Seed date: 2024-06-07
- Peak date: Week of Jun 13, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 59 (Notable), v1.2
- Mechanics: Remixable template, Identity badge, Political adoption, Platform jump, Press loop

## Summary

Charli XCX released Brat on June 7, 2024, and it debuted at No. 3 on the Billboard 200. Kelley Heyer's 'Apple' dance spread on TikTok, and the Harris campaign took on the brat look on July 22. A remix album took Brat to UK No. 1 in October, and it won a Grammy and five BRITs.

## Timeline

- 2024-06-07 — Charli XCX / Atlantic Records (Audio) — Charli XCX released Brat, with a cover showing the word 'brat' in low-res font on a lime-green background.
- Week of Jun 13, 2024 — Wikipedia readers (Open web) — Wikipedia views of the album, then titled Brat (Charli XCX album), hit their highest 7-day average in release week. (32.8K daily Wikipedia views, 7-day average)
- 2024-06-14 — Kelley Heyer (@kelley.heyer) (TikTok) — Kelley Heyer posted a dance to the track 'Apple'. Her June 15 version drew over 1.3 million views in a month. (1.3M views on the June 15 version in a month)

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/brat-summer

Cite as: How It Spread (2026). “Brat summer.” Case HIS-00063. Spread Score v1.2: 59/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00063