# Bratz

> Bratz sold a reported 125 million dolls before adult fans revived the brand online.

- Owner: MGA Entertainment
- Kind: Product
- Sector: Toys & collectibles
- Seed date: Jun 2001
- Milestone date: By end of 2005
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 48 (Notable, provisional), v1.2
- Mechanics: Identity badge, Controversy, Platform jump, Press loop, Pairing

## Summary

MGA launched Bratz in 2001 and overtook Barbie in UK doll sales. Litigation interrupted the line. Adult fans later recreated its makeup and outfits; MGA reissued the dolls and posted scenes from films on X.

## Timeline

- Jan 2001 — MGA Entertainment (Retail) — MGA showed a preliminary Bratz sample at the Hong Kong Toy Fair.
- Jun 2001 — MGA Entertainment (Retail) — MGA introduced Cloe, Jade, Sasha and Yasmin to consumers.
- Oct 2001 — MGA Entertainment / Isaac Larian (Retail) — Larian borrowed money for more advertising after Toys R Us cancelled its Bratz order.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bratz

Cite as: How It Spread (2026). “Bratz.” Case HIS-01256. Spread Score v1.2: 48/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01256