# Budweiser: Bring Home the Bud

> Comscore reported 5.4M actions on Budweiser's banned-beer giveaway hashtag.

- Owner: Budweiser (AB InBev)
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2022-11-19
- Milestone date: Week of Nov 23, 2022
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 33 (Niche), v1.2
- Mechanics: Newsjacking, Response chain, Platform jump, Press loop, Real-world spectacle

## Summary

After Qatar banned stadium beer sales, Budweiser promised its stock to the World Cup winner. Public replies and press coverage followed alongside paid field boards, crate stunts and influencers. Argentina won, and the brand opened crates and staged victory parties.

## Timeline

- 2022-11-18 — FIFA / Qatar authorities (Press) — Stadium beer sales were banned; Budweiser posted and deleted its "Well, this is awkward" reply.
- 2022-11-19 — @Budweiser (X) — At 09:06:16 UTC, Budweiser posted a warehouse photo promising the beer to the winning country.
- 2022-11-19 — @shamirpatel76 (X) — Shamir Patel replied with a prediction that Brazil would win the beer.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bring-home-the-bud

Cite as: How It Spread (2026). “Budweiser: Bring Home the Bud.” Case HIS-00064. Spread Score v1.2: 33/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00064