# British Airways: May We Haveth One’s Attention

> BA’s period drama safety briefing passed 2.37 million YouTube views.

- Owner: British Airways
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2024-07-22
- Peak date: Week of Jul 29, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 42 (Notable, provisional), v1.2
- Mechanics: Platform jump, Press loop, Controversy, Pairing, Transgression

## Summary

British Airways released a period drama safety briefing on YouTube before its onboard rollout. Jane Austen fans shared it on Reddit, and press covered voluntary viewing at home. YouGov later found that 25% of UK respondents were more likely to consider the airline.

## Timeline

- 2024-07-22 — British Airways (YouTube) — British Airways published its period drama safety film on YouTube.
- 2024-07-23 — The Drum / Marketing Beat / One Mile at a Time (Press) — The Drum and travel outlets covered BA’s period drama safety film.
- 2024-07-23 — Antinousian / r/janeausten (Reddit) — Antinousian shared the film with Jane Austen fans, who posted replies praising it.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/british-airways-period-drama-safety-video

Cite as: How It Spread (2026). “British Airways: May We Haveth One’s Attention.” Case HIS-00667. Spread Score v1.2: 42/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00667