# Britney Spears “...Baby One More Time”

> The debut single and its album reached No. 1 in the same week.

- Owner: Britney Spears / Jive Records
- Kind: Music
- Sector: Entertainment
- Seed date: Sep 1998
- Milestone date: Week of Jan 30, 1999
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 67 (Viral, provisional), v1.3
- Mechanics: Platform jump, Controversy, Response chain, Identity badge

## Summary

Jive promoted Spears through mall samplers, print advertising, radio and MTV. The single and album topped the US charts together. Covers and Halloween costumes extended the song and video into other performances and uses.

## Timeline

- Jul 1998 — Jive Records / Britney Spears (Retail) — Spears performed at malls and handed out cassette samplers before the single went on sale.
- Sep 1998 — Jive Records / Britney Spears (Audio) — US radio stations played the recording before Jive’s late-September impact campaign.
- 1998-10-23 — Jive Records (Retail) — The single went on sale on the October 23 date reported by Billboard and later Sony.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/britney-baby-one-more-time

Cite as: How It Spread (2026). “Britney Spears “...Baby One More Time”.” Case HIS-01459. Spread Score v1.3: 67/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01459