# BTS Meal

> McDonald’s reported $98 million in incremental BTS Meal sales.

- Owner: McDonald’s and BTS
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2021-05-26
- Peak date: 2021-06-09
- Spread Score: 55 (Notable), v1.2
- Mechanics: Fandom mobilisation, Identity badge, Scarcity drop, Resale market, Platform jump

## Summary

McDonald’s launched the BTS Meal on May 26 with paid ads and app content. Fans cleaned, resold and remade its packaging. Indonesia temporarily closed restaurants over delivery crowds. McDonald’s later claimed $98 million in incremental meal sales.

## Timeline

- 2021-04-19 — @McDonalds (X) — McDonald’s announced the BTS Meal on Twitter, and CNBC covered the collaboration.
- 2021-05-11 — @McDonalds (X) — McDonald’s teased dated content drops and asked fans to turn on notifications.
- 2021-05-26 — McDonald’s (Retail) — McDonald’s launched the meal in the US and aired a paid TV commercial featuring Butter.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bts-meal

Cite as: How It Spread (2026). “BTS Meal.” Case HIS-00065. Spread Score v1.2: 55/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00065