# Budweiser: Lost Dog

> Budweiser’s puppy ad drew a reported 2.1 million social posts after its online debut.

- Owner: Budweiser
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2015-01-28
- Peak date: 2015-01-29
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Platform jump, Press loop, Mystery & lore, Pairing, Controversy

## Summary

Lost Dog debuted online before its Super Bowl broadcast and reached social sites and press. Audience rankings favored the ad, while TNS questioned its relevance to beer buyers. Budweiser later dropped the puppies after saying the ads sold less beer than hoped.

## Timeline

- 2015-01-07 — Anheuser-Busch (Open web) — Anheuser-Busch announced Lost Dog as part of its Super Bowl XLIX advertising campaign.
- 2015-01-22 — Budweiser (Open web) — Budweiser released animated GIFs teasing the puppy’s journey home.
- 2015-01-28 — Budweiser (YouTube) — Budweiser released the full Lost Dog commercial online before the Super Bowl.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/budweiser-lost-dog

Cite as: How It Spread (2026). “Budweiser: Lost Dog.” Case HIS-00067. Spread Score v1.2: 44/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00067