# Bullet Journal

> A notebook method spread into seven million Instagram hashtag photos, BBC reported.

- Owner: Ryder Carroll
- Kind: Trend & aesthetic
- Sector: Home & lifestyle
- Seed date: 2013-08-09
- Peak date: Jan 2018
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 33 (Niche), v1.2
- Mechanics: Remixable template, Creator relay, Scarcity drop, Platform jump, Press loop

## Summary

Carroll shared his notebook method through a website and tutorial. Users posted their own layouts, and crowdfunding produced a notebook. It became his full-time job by 2017; Portfolio published a book, and BBC reported users earning illustration commissions.

## Timeline

- 2013-08-09 — Ryder Carroll (YouTube) — Carroll published the tutorial that introduced his paper notebook method.
- 2013-08-20 — Lifehacker (Press) — Lifehacker explained how the method could turn any paper notebook into an organizer.
- 2013-09-03 — The Pen Addict (Audio) — Brad Dowdy and Myke Hurley interviewed Carroll about Bullet Journal.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/bullet-journal

Cite as: How It Spread (2026). “Bullet Journal.” Case HIS-00544. Spread Score v1.2: 33/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00544