# The McWhopper Proposal

> Burger King’s rejected burger truce drew 10,500 DIY review videos, its agency reported.

- Owner: Burger King
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2015-08-26
- Peak date: 2015-08-26
- Spread Score: 57 (Notable, provisional), v1.2
- Mechanics: Pairing, Response chain, Platform jump, Controversy, Remixable template, Press loop

## Summary

Burger King launched its McWhopper proposal with newspaper ads and Twitter. McDonald’s refused on Facebook, drawing criticism. Creators rebuilt and reviewed the burger; Burger King later served a Peace Day Burger with four rival chains.

## Timeline

- 2015-08-26 — @BurgerKing (X) — Burger King published its McWhopper proposal in newspapers and a tweet.
- 2015-08-26 — CBS Boston (Press) — CBS Boston reported the proposed burger before McDonald’s had responded.
- 2015-08-26 — Steve Easterbrook / McDonald’s (Facebook) — McDonald’s CEO Steve Easterbrook rejected the proposal in a Facebook post.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/burger-king-mcwhopper-proposal

Cite as: How It Spread (2026). “The McWhopper Proposal.” Case HIS-00069. Spread Score v1.2: 57/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00069