# Whopper Whopper

> Burger King’s TV jingle became fan remixes and passed 7 million Spotify streams.

- Owner: Burger King
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2022-10-10
- Peak date: Jan 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 55 (Notable), v1.2
- Mechanics: Sound or audio meme, Challenge, Platform jump, Press loop, Controversy

## Summary

Burger King bought NFL exposure for its Whopper jingle. Fans made tweets, TikTok mashups and YouTube remixes, then requested Spotify audio. The brand offered karaoke and a sponsored Steve Aoki remix; its president reported rising Whopper sales without isolating the cause.

## Timeline

- 2022-10-06 — Burger King (Press) — Burger King announced You Rule and linked public previews ahead of its nationwide rollout.
- 2022-10-10 — Burger King (TV) — The WhopperWhopper TV creative appeared in iSpot’s catalog as You Rule rolled out nationwide.
- 2022-10-18 — Burger King (YouTube) — Burger King posted the related $5 Your Way Meal jingle on YouTube before its extended Whopper Whopper upload.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/burger-king-whopper-whopper

Cite as: How It Spread (2026). “Whopper Whopper.” Case HIS-00072. Spread Score v1.2: 55/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00072