# Buss It Challenge

> The label reported over 5.3 million TikTok sound videos after a transformation challenge.

- Owner: null
- Kind: Trend & aesthetic
- Sector: Entertainment
- Seed date: 2021-01-02
- Peak date: Week of Jan 13, 2021
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 52 (Notable, provisional), v1.2
- Mechanics: Challenge, Remixable template, Sound or audio meme, Platform jump, Press loop, Controversy

## Summary

Erika Davila invited TikTok users to repeat a dressed-up transition. Copies reached Instagram and Twitter, and celebrities joined. The label later reported over 5.3 million sound videos and an AKIRA T-shirt tie-in; the song reached number 47 on the Hot 100.

## Timeline

- 2021-01-02 — Erika Davila (TikTok) — Erika Davila asked TikTok users to copy her dance transition while dressed up.
- Week of Jan 7, 2021 — U.S. listeners (Audio) — “Buss It” drew 1.7 million U.S. streams during January 1–7, according to MRC Data.
- 2021-01-10 — @troop_ul (X) — @troop_ul shared a #BussItChallenge video on Twitter.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/buss-it-challenge

Cite as: How It Spread (2026). “Buss It Challenge.” Case HIS-00074. Spread Score v1.2: 52/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00074