# Buster the Boxer

> John Lewis’s trampoline advert led Unruly’s annual ad chart with 1,949,387 shares.

- Owner: John Lewis
- Kind: Campaign
- Sector: Retail
- Seed date: 2016-11-10
- Peak date: 2016-11-10
- Spread Score: 39 (Niche), v1.2
- Mechanics: Mystery & lore, Response chain, Controversy, Platform jump, Press loop

## Summary

John Lewis launched Buster online and through a paid Sky partnership. Viewers shared it, debated Santa and made parodies. The brand reported early toy sales; the advert led Unruly’s annual sharing chart and its commissioned soundtrack charted.

## Timeline

- 2016-11-07 — @bouncing2016 (X) — @bouncing2016 posted a teaser showing a dog watching a girl bounce on a space hopper.
- 2016-11-08 — The Independent (Press) — The Independent reported speculation that the teaser belonged to John Lewis.
- 2016-11-10 — John Lewis (YouTube) — John Lewis launched the full Buster the Boxer advert at 8am online and on Sky.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/buster-the-boxer

Cite as: How It Spread (2026). “Buster the Boxer.” Case HIS-00075. Spread Score v1.2: 39/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00075