# BYD Demolish the Old Legends

> Weibo reported 22.91 million plays for BYD’s film saluting rival Chinese automakers.

- Owner: BYD
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2023-08-09
- Peak proxy date: 2023-08-10
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 52 (Notable), v1.2
- Mechanics: Response chain, Transgression, Controversy, Platform jump, Press loop

## Summary

BYD released a film saluting rival Chinese automakers. Rival executives shared it; Great Wall’s CTO rejected pressure to unite. Weibo promoted the film and reported 22.91 million plays. Coverage and forum discussion carried its message overseas.

## Timeline

- 2023-08-06 — BYD (Open web) — BYD began social promotion three days before its production-milestone launch.
- 2023-08-09 — BYD (Open web) — BYD posted a morning teaser for its production-milestone ceremony.
- 2023-08-09 — BYD (Open web) — BYD displayed cars from rival Chinese brands outside its launch venue.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/byd-demolish-old-legends

Cite as: How It Spread (2026). “BYD Demolish the Old Legends.” Case HIS-00545. Spread Score v1.2: 52/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00545