# BYD Yangwang U9 Pothole Jump

> BYD claimed a six-metre leap in a driverless demo that became a joke about local roads.

- Owner: BYD / Yangwang
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2025-01-06
- Peak proxy date: 2025-01-08
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 25 (Niche), v1.2
- Mechanics: Real-world spectacle, Controversy, Response chain, Platform jump, Press loop

## Summary

BYD filmed an unmanned U9 leaping over obstacles. Trade coverage and reposts carried the demo abroad. Indian and South African users recast it as a joke about their roads; press then reported those reactions.

## Timeline

- 2023-01-08 — BYD (Press) — BYD announced the Yangwang brand and presented the U9 alongside the U8.
- 2024-02-25 — BYD / Yangwang (Press) — Yangwang launched the U9 and described its DiSus-X suspension and ability to jump.
- 2025-01-06 — BYD / Yangwang (Xiaohongshu) — BYD released the obstacle-jumping demo on Weibo, according to Business Insider.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/byd-yangwang-u9-pothole-jump

Cite as: How It Spread (2026). “BYD Yangwang U9 Pothole Jump.” Case HIS-00856. Spread Score v1.2: 25/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00856