# Byoma TikTok launch

> Byoma's paid TikTok launch at Target drew 147.6 million video views, TikTok reported.

- Owner: Byoma (Future Beauty Labs)
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: Feb 2022
- Peak proxy date: 2022-02-16
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 39 (Niche, provisional), v1.2
- Mechanics: Sell-out loop, Press loop

## Summary

Byoma debuted on Target's US website in January 2022 and ran a 90-day TikTok launch from February with 28 paid creators, gifting and its own posts. TikTok reported 147.6 million video views. Glossy reported Target sell-outs and over $500,000 in gel cream sales.

## Timeline

- 2022-01-30 — Byoma / Target (Retail) — Byoma premiered exclusively on Target's website in the United States.
- 2022-01-31 — Global Cosmetic Industry (Press) — Beauty Independent and Global Cosmetic Industry reported the brand's debut and its tri-ceramide complex.
- Feb 2022 — Byoma (TikTok) — Byoma began a 90-day TikTok launch that combined paid media, 28 paid creators and its own posts.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/byoma-tiktok-launch

Cite as: How It Spread (2026). “Byoma TikTok launch.” Case HIS-01140. Spread Score v1.2: 39/100. Updated 2026-10-15. https://howitspread.com/id/HIS-01140