# Cadbury Gorilla

> A television gorilla performance became a replayable online spectacle and inspired spoofs.

- Owner: Cadbury and Fallon London
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2007-08-31
- Milestone date: 2007-12-11
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 13 (Niche, provisional), v1.2
- Mechanics: Platform jump, Press loop

## Summary

A paid television premiere introduced a drumming gorilla. Starcom selected 90-second slots, with newspaper and online launch ads. Online soundtrack swaps followed; the agency described television as its showcase and YouTube as a source of repetition.

## Timeline

- Mar 2007 — Cadbury (Open web) — Cadbury approached Fallon with a brief to renew affection for Dairy Milk.
- 2007-08-31 — Cadbury and Fallon (TV) — Gorilla premiered during the Big Brother final.
- 2007-10-19 — Online remixers / The Guardian (Open web) — The Guardian documented soundtrack-swapped Gorilla clips.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cadbury-gorilla

Cite as: How It Spread (2026). “Cadbury Gorilla.” Case HIS-01073. Spread Score v1.2: 13/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01073