# Cam Newton’s dab

> An NFL celebration became a dance craze and a $40 bobblehead.

- Owner: Cam Newton
- Kind: Moment
- Sector: Sports
- Seed date: 2015-10-18
- Peak date: Week of Feb 7, 2016
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 49 (Notable), v1.2
- Mechanics: Controversy, Platform jump, Press loop, Political adoption, Challenge, Scarcity drop

## Summary

Newton's dab drew coverage after a confrontation with Titans players. Fans copied it, Clinton performed it on TV, and dab clothing led eBay's Panthers rankings. The Super Bowl ended in defeat; a maker later released a numbered bobblehead.

## Timeline

- 2015-10-18 — Cam Newton (TV) — Newton performed his first recorded in-game dab against Seattle; CJ Fogler posted a same-day GIF.
- 2015-11-15 — Cam Newton and Titans players (TV) — Newton dabbed after a touchdown against Tennessee and kept dancing when Titans players confronted him.
- 2015-11-15 — Cam Newton (Press) — Newton said his younger brother had urged him to dab and that he was having fun.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cam-newton-dab

Cite as: How It Spread (2026). “Cam Newton’s dab.” Case HIS-00077. Spread Score v1.2: 49/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00077