# Candy Crush Saga

> King reported 97 million average daily Candy Crush Saga users in February 2014.

- Owner: King
- Kind: Game
- Sector: Gaming
- Seed date: 2012-04-12
- Milestone date: 2013-11-15
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 76 (Breakout, provisional), v1.2
- Mechanics: Platform jump, Press loop, Controversy, Identity badge

## Summary

King released Candy Crush Saga on Facebook, then synchronized it with mobile versions. Friend invitations unlocked progress, while paid acquisition supplemented social discovery. King’s half-billion-install announcement is the milestone anchor.

## Timeline

- 2012-04-12 — King.com (Facebook) — King.com released Candy Crush Saga on Facebook with 65 levels and friend invitations to unlock levels.
- 2012-10-31 — King.com (App stores) — King.com announced an iOS version that would synchronize progress, scores and purchases with Facebook.
- 2012-11-14 — King.com (App stores) — King released Candy Crush Saga on mobile, later marking November 14 as its mobile anniversary.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/candy-crush-saga

Cite as: How It Spread (2026). “Candy Crush Saga.” Case HIS-01341. Spread Score v1.2: 76/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01341