# Cards Against Humanity Holiday Hole

> Black Friday donors paid Cards Against Humanity $100,573 to dig a purposeless hole.

- Owner: Cards Against Humanity
- Kind: Campaign
- Sector: Gaming
- Seed date: 2016-11-25
- Milestone date: 2016-11-27
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 37 (Niche), v1.3
- Mechanics: Real-world spectacle, Transgression, Controversy, Platform jump, Press loop

## Summary

Cards Against Humanity launched a donation-funded dig on Black Friday. YouTube carried the stream as news sites and forums shared it. The dig ended Sunday at a reported $100,573, the milestone used here, and the hole was later refilled.

## Timeline

- 2016-11-25 — Cards Against Humanity (Open web) — Cards Against Humanity opened Holiday Hole, taking donations to keep an excavator digging.
- 2016-11-25 — @CAH (X) — The brand replied that the money was going to the hole.
- 2016-11-25 — Polygon (Press) — Polygon reported close to $30,000 in donations and criticism that the money should go to charity.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cards-against-humanity-holes

Cite as: How It Spread (2026). “Cards Against Humanity Holiday Hole.” Case HIS-01612. Spread Score v1.3: 37/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01612