# Cards Against Humanity Saves America

> A border-wall holiday stunt sold 150,000 subscriptions on its first day.

- Owner: Cards Against Humanity
- Kind: Campaign
- Sector: Gaming
- Seed date: 2017-11-14
- Peak date: 2017-11-15
- Spread Score: 40 (Notable), v1.2
- Mechanics: Newsjacking, Scarcity drop, Platform jump, Controversy, Sell-out loop, Daily ritual

## Summary

Cards Against Humanity sold out its border-wall holiday campaign on launch day. Press covered the stunt, and recipients posted their mailings on Reddit. The campaign funded a daily podcast and monthly polls; its border land later prompted a SpaceX lawsuit.

## Timeline

- Aug 2017 — Cards Against Humanity (Open web) — Cards Against Humanity bought the border parcel in August, according to its later court petition.
- 2017-11-14 — Cards Against Humanity (YouTube) — Cards Against Humanity released its Saves America video and opened holiday subscriptions.
- 2017-11-14 — Subscribers (Open web) — All 150,000 subscription slots sold out in under ten hours, according to the owner.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cards-against-humanity-saves-america

Cite as: How It Spread (2026). “Cards Against Humanity Saves America.” Case HIS-00079. Spread Score v1.2: 40/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00079