# Carrier Plant-Move Announcement Video

> An employee video of Carrier’s relocation announcement passed 3.4 million YouTube views.

- Owner: Carrier
- Kind: Moment
- Sector: Politics & civic
- Seed date: 2016-02-10
- Peak proxy date: Week of Feb 20, 2016
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 27 (Niche), v1.2
- Mechanics: Political adoption, Platform jump, Controversy, Real-world spectacle, Press loop

## Summary

An employee recording spread from Facebook to YouTube and reached a presidential debate. Worker protests and documentaries followed. Carrier later pledged to retain jobs; UTC confirmed that fan coil relocation would still affect about 600 Indianapolis jobs.

## Timeline

- 2016-02-10 — LaKeisha Austin (Facebook) — LaKeisha Austin posted her recording of Carrier employees hearing that production would move to Mexico.
- 2016-02-10 — YouTube uploaders (YouTube) — The employee recording appeared on YouTube.
- 2016-02-12 — CNNMoney (Press) — CNNMoney covered the recording of workers booing and jeering at the relocation announcement.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/carrier-plant-move-video

Cite as: How It Spread (2026). “Carrier Plant-Move Announcement Video.” Case HIS-00081. Spread Score v1.2: 27/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00081