# Cats Trailer

> The Cats trailer made Cats a worldwide Twitter trend with over 300,000 tweets.

- Owner: Universal Pictures
- Kind: Film
- Sector: Entertainment
- Seed date: 2019-07-18
- Peak date: 2019-07-19
- Spread Score: 48 (Notable), v1.2
- Mechanics: Controversy, Response chain, Remixable template, Low-effort copy, Platform jump, Press loop

## Summary

Universal released the trailer, and CGI-cat reactions became a worldwide Twitter trend. Horror-score edits and pet-reaction videos followed. Producers defended the attention, but the parent film opened to $6.62 million domestically.

## Timeline

- 2019-07-17 — Universal Pictures (YouTube) — Universal Pictures released a behind-the-scenes preview featuring the cast and digital fur technology.
- 2019-07-18 — Universal Pictures (YouTube) — Universal Pictures released the first Cats trailer, which Taylor Swift promoted that day.
- 2019-07-18 — Kristy Puchko (X) — Kristy Puchko posted a reaction to the trailer's digital fur technology, which TheWrap later embedded.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cats-trailer

Cite as: How It Spread (2026). “Cats Trailer.” Case HIS-00082. Spread Score v1.2: 48/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00082