# Cetaphil Game Time Glow

> Cetaphil’s football ad drew 332 million organic social impressions, its award entry said.

- Owner: Cetaphil / Galderma
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2024-02-09
- Peak date: 2024-02-12
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Newsjacking, Identity badge, Controversy, Platform jump, Press loop

## Summary

Cetaphil released a father-daughter football ad before the Super Bowl and used influencers and regional TV. Viewers shared praise and copying allegations. Cetaphil denied copying Sharon Mbabazi and partnered with her after she objected.

## Timeline

- 2024-02-09 — Cetaphil (YouTube) — Cetaphil released Game Time Glow, a film about a father and daughter bonding over football.
- 2024-02-09 — Campaign US / MM+M (Press) — Campaign US published the launch exclusive and described planned influencer partnerships.
- 2024-02-09 — Variety (Press) — Variety covered the film and its references to Swift without using her name or NFL footage.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cetaphil-game-time-glow

Cite as: How It Spread (2026). “Cetaphil Game Time Glow.” Case HIS-00857. Spread Score v1.2: 47/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00857