# Charlie Charlie Challenge

> A pencil-game hashtag drew a vendor-reported 2.8 million tweets in late May 2015.

- Owner: null
- Kind: Activity
- Sector: Culture (no sector)
- Seed date: 2015-04-29
- Peak proxy date: Week of May 25, 2015
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 63 (Viral), v1.3
- Mechanics: Challenge, Platform jump, Press loop, Controversy

## Summary

An older pencil game resurfaced in Dominican coverage before a Georgia teenager shared #CharlieCharlieChallenge. Attempts and parodies spread on Vine and Twitter. The Gallows joined later; Snopes debunked claims that its marketers had started the trend.

## Timeline

- 2015-04-29 — Telenoticias 11 (YouTube) — Telenoticias uploaded a report about the pencil game in schools in Hato Mayor.
- 2015-05-24 — __k.luh (Instagram) — A Georgia teenager posted her game to Instagram with the #CharlieCharlieChallenge hashtag.
- 2015-05-24 — @__kluh (X) — @__kluh used #CharlieCharlieChallenge in an early tweet identified by BBC Trending.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/charlie-charlie-challenge

Cite as: How It Spread (2026). “Charlie Charlie Challenge.” Case HIS-01613. Spread Score v1.3: 63/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01613