# Charlotte Tilbury Beautiful Skin Cream Bronzer

> GMA reported 600 million TikTok views for Charlotte Tilbury's cream bronzer.

- Owner: Charlotte Tilbury
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2022-05-17
- Peak date: 2022-06-28
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Sell-out loop, Press loop, Platform jump

## Summary

The launch combined celebrity exposure with creator tests of shade, blending and finish. Hypebae embedded Mikayla Nogueira, Nena Schuurmans, Leah Janae and Elizabeth’s Medium-shade try-on. RUSSH carried the review cluster into shopping coverage.

## Timeline

- 2022-05-02 — Blake Lively (Press) — Allure reported Blake Lively wore the new bronzer at the Met Gala before its launch.
- 2022-05-17 — Charlotte Tilbury (Retail) — Charlotte Tilbury opened VIP launch-day sales of its first cream bronzer.
- 2022-05-17 — Charlotte Tilbury (Retail) — The brand said one bronzer sold every 30 seconds on launch day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/charlotte-tilbury-beautiful-skin-cream-bronzer

Cite as: How It Spread (2026). “Charlotte Tilbury Beautiful Skin Cream Bronzer.” Case HIS-00914. Spread Score v1.2: 38/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00914