# Pickle's Back

> PepsiCo reported about 150,000 shares of its Megan Thee Stallion and Nickelback video.

- Owner: Cheetos / PepsiCo
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2026-03-26
- Milestone date: Week of Mar 29, 2026
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 37 (Niche, provisional), v1.2
- Mechanics: Mystery & lore, Pairing, Platform jump, Unhinged voice, Scarcity drop, Newsjacking

## Summary

Cheetos commissioned a Megan Thee Stallion and Nickelback heist video and boosted it digitally. A public X repost and music press carried it further. PepsiCo reported about 150,000 shares. Goldin recorded $11,477 in hammer prices across ten sold props.

## Timeline

- 2026-03-20 — Nickelback (Instagram) — Nickelback posted a paid teaser saying the band could not announce its news yet.
- 2026-03-26 — Cheetos (YouTube) — Cheetos released the music video with Megan Thee Stallion and Nickelback.
- 2026-03-26 — @Thehorrorkid (X) — @Thehorrorkid reposted the campaign at 14:09:10 UTC.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cheetos-pickles-back

Cite as: How It Spread (2026). “Pickle's Back.” Case HIS-00088. Spread Score v1.2: 37/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00088