# Chevrolet A Holiday to Remember

> One repost of Chevrolet’s holiday film drew 9.1 million X post views.

- Owner: Chevrolet
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2023-11-22
- Peak date: Week of Dec 1, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 27 (Niche, provisional), v1.2
- Mechanics: Transgression, Platform jump, Press loop, Creator relay, Response chain

## Summary

Chevrolet’s holiday film travelled through TV, reposts and personal reactions. WCRZ shared Holly filming photos, and Deseret quoted a named Reddit response. Caregiver Action Network also reported discussing it with employed caregivers in its partner networks.

## Timeline

- 2023-11-22 — Chevrolet (YouTube) — Chevrolet released a film about a granddaughter taking her grandmother with dementia on a drive.
- 2023-11-22 — MotorWeek (Press) — MotorWeek covered the launch and embedded Chevrolet’s long-form holiday film.
- 2023-11-23 — Chevrolet (TV) — Chevrolet aired the campaign during Fox’s Thanksgiving NFL broadcast; iSpot catalogued a 60-second cut.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/chevrolet-a-holiday-to-remember

Cite as: How It Spread (2026). “Chevrolet A Holiday to Remember.” Case HIS-00548. Spread Score v1.2: 27/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00548