# Chevrolet New Generation: The Sopranos

> Chevrolet’s Sopranos reunion ad passed 4.3 million YouTube views after the Super Bowl.

- Owner: Chevrolet
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2022-02-13
- Peak date: 2022-02-14
- Spread Score: 37 (Niche, provisional), v1.2
- Mechanics: Revival, Response chain, Platform jump, Press loop, Pairing

## Summary

Chevrolet aired a Sopranos reunion during the Super Bowl. Fan reactions and entertainment coverage followed. MediaPost reported more than 4.3 million YouTube views; Cars.com reported a rise in Silverado shopping-page traffic.

## Timeline

- 2022-02-13 — Chevrolet (TV) — Aired the unannounced reunion; Meadow’s electric-truck drive and lollipop updated Tony’s opening sequence.
- 2022-02-13 — The Hollywood Reporter (Press) — The Hollywood Reporter published an interview with Sigler about returning as Meadow.
- 2022-02-13 — Chevrolet / UTA (Open web) — Variety reported planned influencer promotion, including Drea de Matteo and Steve Schirripa.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/chevrolet-new-generation-sopranos

Cite as: How It Spread (2026). “Chevrolet New Generation: The Sopranos.” Case HIS-00726. Spread Score v1.2: 37/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00726