# Chili's Big Smasher Burger

> A $10.99 burger meal challenged fast food, drew TikTok reviews and became an arcade game.

- Owner: Chili's Grill & Bar
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2024-04-29
- Peak date: 2024-08-14
- Spread Score: 33 (Niche), v1.2
- Mechanics: Pairing, Platform jump, Newsjacking, Creator relay, Visible in use

## Summary

Chili's launched the burger meal with paid TV and digital ads. YouTube and TikTok reviews followed, then a BurgerTime game. Brinker linked chain-wide sales growth to the burger and other menu items; its shares fell on the August earnings day.

## Timeline

- 2024-04-29 — Chili's Grill & Bar (Retail) — Chili's made the Big Smasher available nationwide on its 3 For Me menu.
- 2024-04-29 — Chili's Grill & Bar (X) — Chili's offered meal gift cards for quote retweets explaining why it beat fast food.
- 2024-04-29 — Chili's Grill & Bar (TV) — Chili's announced three TV and digital ads comparing its 3 For Me meal with fast food.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/chilis-big-smasher

Cite as: How It Spread (2026). “Chili's Big Smasher Burger.” Case HIS-00090. Spread Score v1.2: 33/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00090