# Chill Guy

> A dog drawing became a TikTok format and an unauthorized token valued above $405M.

- Owner: Phillip Banks
- Kind: Meme & format
- Sector: Culture (no sector)
- Seed date: 2023-10-04
- Milestone date: 2024-11-21
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 55 (Notable), v1.3
- Mechanics: Remixable template, Brand pile-on, Platform jump, Press loop, Controversy

## Summary

Banks posted the drawing in October 2023. TikTok edits revived it in late summer 2024; caption slideshows spread that November. Brands joined, an unauthorized token surged, and Banks announced takedowns. Plush toys and a Hong Kong pop-up followed.

## Timeline

- 2023-10-04 — Phillip Banks (@PhillipBankss) (X) — Banks posted a dog in a sweater and jeans, captioned “my new character” and described as a chill guy.
- Week of Aug 30, 2024 — .blitzerzz (TikTok) — A TikTok slideshow combined Banks’ character with Chris Griffin and the “I Just Lost My Dawg” sound.
- 2024-09-04 — .jesuslover445 (TikTok) — The creator posted a Chill Guy edit using Dexter’s speech about connecting with another human being.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/chill-guy

Cite as: How It Spread (2026). “Chill Guy.” Case HIS-01473. Spread Score v1.3: 55/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01473