# Cinnamon challenge

> A spoonful-of-cinnamon dare generated 51,100 YouTube clips and poison-center warnings.

- Owner: null
- Kind: Meme & format
- Sector: Culture (no sector)
- Seed date: 2001-12-22
- Observed peak date: Feb 2012
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 58 (Notable, provisional), v1.3
- Mechanics: Challenge, Platform jump, Press loop

## Summary

A photographed dare circulated on blogs, then moved to YouTube. Creator attempts and television appearances preceded a search peak in early 2012. Poison-center calls and hospitalizations prompted warnings and a Pediatrics paper.

## Timeline

- 2001-12-22 — Jason Kottke (Open web) — Kottke linked Mike and Erik's photographed cinnamon dare, preserving its rules in a dated public post.
- 2006-04-02 — YouTube users (YouTube) — Pipe Attempts the Cinnamon Challenge appeared on YouTube, the earliest upload identified by Know Your Meme.
- 2011-10-26 — Big Brother UK (TV) — Big Brother housemates completed a cinnamon task and won a '90s rave.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cinnamon-challenge

Cite as: How It Spread (2026). “Cinnamon challenge.” Case HIS-01495. Spread Score v1.3: 58/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01495