# Anthropic (Claude): A Time and a Place

> Claude reached No. 7 on the US App Store after its ads mocked advertising in AI.

- Owner: Anthropic
- Kind: Campaign
- Sector: Technology
- Seed date: 2026-02-04
- Peak date: 2026-02-09
- Spread Score: 55 (Notable), v1.2
- Mechanics: Pairing, Newsjacking, Controversy, Platform jump, Press loop

## Summary

Anthropic released four films about advertising in AI before its paid Super Bowl placements. Altman objected on X, and press covered the reactions. TBPN made a parody app. Claude reached No. 7 on the US App Store after the ads and a model launch.

## Timeline

- 2026-01-16 — OpenAI (Open web) — OpenAI announced plans to test ads in ChatGPT for some US users.
- 2026-02-04 — @claudeai (X) — Claude posted the first film in its four-ad launch thread at 15:30:40 UTC. (5.2M live X views, Oct 13, 2026)
- 2026-02-04 — Anthropic (Open web) — Anthropic published its commitment to keep Claude ad-free.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/claude-a-time-and-a-place

Cite as: How It Spread (2026). “Anthropic (Claude): A Time and a Place.” Case HIS-00095. Spread Score v1.2: 55/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00095