# Change your profile picture to Clippy

> A YouTube appeal to adopt Clippy avatars drew 2.3 million views by August 12.

- Owner: Louis Rossmann
- Kind: Creator moment
- Sector: Technology
- Seed date: 2025-08-07
- Milestone date: 2025-08-12
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 39 (Niche), v1.3
- Mechanics: Identity badge, Platform jump, Press loop

## Summary

Louis Rossmann asked viewers to adopt Clippy avatars to signal opposition to tech practices. People shared the video on Reddit and adopted the image across platforms; news outlets reported the growing movement.

## Timeline

- 2025-08-07 — Louis Rossmann (YouTube) — Rossmann asked viewers to change their profile pictures to Clippy.
- 2025-08-07 — Reddit user (Reddit) — A Reddit user shared the video in r/videos.
- 2025-08-09 — u/Unlikely_Salad_2973 (Reddit) — A Reddit user posted a Yes Chad meme about the movement.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/clippy-profile-picture-protest-2025

Cite as: How It Spread (2026). “Change your profile picture to Clippy.” Case HIS-01879. Spread Score v1.3: 39/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01879