# Cloverfield

> An untitled teaser and online clues preceded a record $40 million January opening.

- Owner: Paramount Pictures / Bad Robot
- Kind: Film
- Sector: Entertainment
- Seed date: 2008-01-10
- Milestone date: Week of Jan 20, 2008
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 50 (Notable, provisional), v1.2
- Mechanics: Mystery & lore, Platform jump, Press loop, Controversy, Transgression

## Summary

An untitled cinema teaser reached YouTube and forums. Fictional companies and character pages supplied clues. After public previews, the film set a January opening record; its second domestic weekend fell 68%.

## Timeline

- 2007-07-03 — Paramount Pictures (Box office) — Paramount ran an untitled teaser before Transformers with the date 1-18-08.
- 2007-07-04 — Soapbox_Monkey (Open web) — Soapbox_Monkey opened a Straight Dope thread about the untitled trailer seen before Transformers.
- 2007-07-09 — Paramount Pictures (Open web) — Paramount released the teaser on Apple after camera-phone copies had reached YouTube.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/cloverfield

Cite as: How It Spread (2026). “Cloverfield.” Case HIS-01234. Spread Score v1.2: 50/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01234