# Clubhouse

> Invite-only audio app Clubhouse had an estimated 9.6 million installs in February 2021.

- Owner: Alpha Exploration Company (Paul Davison, Rohan Seth)
- Kind: App & software
- Sector: Technology
- Seed date: 2020-03-17
- Peak date: Feb 2021
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 55 (Notable), v1.2
- Mechanics: Scarcity drop, Platform jump, Controversy, Newsjacking

## Summary

Clubhouse's invite-only beta went live on March 17, 2020. It spread on VC Twitter in April, drew Kevin Hart in May and Elon Musk in January 2021. Installs peaked at an estimated 9.6 million in February 2021, then fell 72% in March.

## Timeline

- 2020-03-17 — Alpha Exploration Company (App stores) — Clubhouse's beta went live with about 20 people, as Covid drove people into their homes.
- Week of Apr 18, 2020 — VC Twitter (X) — Clubhouse spread on VC Twitter as people scrambled for exclusive invites.
- 2020-04-18 — TechCrunch (Press) — TechCrunch covered Clubhouse as leading a wave of spontaneous social apps.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/clubhouse

Cite as: How It Spread (2026). “Clubhouse.” Case HIS-00448. Spread Score v1.2: 55/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00448