# Coinbase’s “Everything Is Fine” musical

> A UK musical drew 35 complaints and an ASA order against its video and posters.

- Owner: Coinbase
- Kind: Campaign
- Sector: Finance
- Seed date: 2025-07-31
- Peak date: 2026-01-28
- Spread Score: 19 (Niche, provisional), v1.2
- Mechanics: Controversy, Transgression, Platform jump, Press loop, Newsjacking

## Summary

Coinbase launched a musical with paid streaming, social and poster placements. Its TV rejection became a censorship story that circulated on LinkedIn and Reddit. The ASA later ruled the video and posters irresponsible and ordered changes.

## Timeline

- 2025-07-31 — @coinbase (X) — Coinbase posted Mother’s musical, directed by Steve Rogers with music by Pippa Cleary.
- 2025-07-31 — Creative Salon (Press) — Creative Salon reported the Mother campaign and its streaming, online video and social media plan.
- 2025-08-01 — The Drum (Press) — The Drum featured the musical in Ads of the Week and described its break from fintech advertising.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/coinbase-everything-is-fine

Cite as: How It Spread (2026). “Coinbase’s “Everything Is Fine” musical.” Case HIS-00777. Spread Score v1.2: 19/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00777