# Color Switch

> Color Switch, a color-matching mobile game, passed 130 million downloads in about a year.

- Owner: Color Switch LLC (David Reichelt); published by Fortafy until 2018
- Kind: Game
- Sector: Gaming
- Seed date: Dec 2015
- Peak date: Feb 2016
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 42 (Notable, provisional), v1.2
- Mechanics: Celebrity amplifier, Pairing

## Summary

Color Switch came out on iOS in December 2015 and was pushed through publisher Fortafy's Facebook audience. Buildbox said it reached No. 1 in the US and over 100 countries by January. A Kanye West screenshot added about 800,000 installs in a day in February 2016.

## Timeline

- Dec 2015 — David Reichelt / Fortafy (App stores) — Color Switch was released on iOS in December 2015; GameFAQs lists December 6.
- Dec 2015 — Fortafy (Facebook) — Cofounder Zeb Jaffer said it reached No. 1 through publisher Fortafy's community, nearly 4M Facebook fans.
- 2016-01-07 — Gamezebo (Press) — Gamezebo reviewed Color Switch under the headline Your Next Flappy Fix.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/color-switch

Cite as: How It Spread (2026). “Color Switch.” Case HIS-00450. Spread Score v1.2: 42/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00450