# Color Widgets

> Home-screen app Color Widgets hit No. 1 on the non-game App Store chart in its first week.

- Owner: MM Apps, Inc. (developer, per Adapty); Digital Charms, Inc. (current App Store seller)
- Kind: App & software
- Sector: Technology
- Seed date: 2020-09-17
- Peak date: 2020-09-19
- Spread Score: 33 (Niche, provisional), v1.2
- Mechanics: Newsjacking, Shareable output, Platform jump

## Summary

Color Widgets was released on September 17, 2020. Within days it was No. 2 on the U.S. free iPhone chart and No. 1 on the non-game chart, while users shared custom home screens on Twitter and Reddit. Appfigures estimated 786,300 U.S. downloads by September 29.

## Timeline

- 2020-09-17 — MM Apps, Inc. (App stores) — Color Widgets was released on the App Store.
- 2020-09-18 — U.S. App Store (App stores) — Sensor Tower placed Color Widgets at No. 2 on the U.S. free iPhone chart from September 18 to 22. (2 No. 2 U.S. free iPhone)
- 2020-09-18 — App Store reviewer (App stores) — An App Store reviewer complained that the widget's battery percentage was not accurate.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/color-widgets

Cite as: How It Spread (2026). “Color Widgets.” Case HIS-00451. Spread Score v1.2: 33/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00451