# Columbia Sportswear: Expedition Impossible

> The agency reported an earned audience of 80 million for Columbia’s flat-Earth dare.

- Owner: Columbia Sportswear
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2025-12-02
- Peak date: 2025-12-08
- Spread Score: 39 (Niche, provisional), v1.2
- Mechanics: Challenge, Platform jump, Controversy, Unhinged voice, Pairing

## Summary

Columbia offered a $100,000 asset bundle for a photo of Earth’s edge. Newspaper ads and a CEO film led to forum debate and press coverage. The campaign ended without a winner.

## Timeline

- 2025-12-02 — Columbia Sportswear / Tim Boyle (YouTube) — Columbia launched a find-the-edge challenge with a newspaper letter and a CEO film.
- 2025-12-02 — Marketing Dive (Press) — Marketing Dive covered the launch and disclosed the prize assets were valued at $100,000.
- 2025-12-03 — Hevach / Metabunk (Open web) — Hevach criticised the prize bundle as providing free garbage removal for Columbia.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/columbia-expedition-impossible

Cite as: How It Spread (2026). “Columbia Sportswear: Expedition Impossible.” Case HIS-00100. Spread Score v1.2: 39/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00100