# Content Warning

> A free horror-game launch led to 2.2 million paid sales, according to Landfall.

- Owner: Landfall
- Kind: Game
- Sector: Gaming
- Seed date: 2024-04-01
- Peak date: 2024-04-03
- Spread Score: 61 (Viral), v1.2
- Mechanics: Shareable output, Underdog, Platform jump, Press loop, Pairing

## Summary

Landfall released Content Warning free for a day. Players saved in-game recordings and shared them across social platforms. Twitch and YouTube creators played it; Landfall reported 2.2 million paid sales by June.

## Timeline

- 2024-04-01 — Landfall (Open web) — Landfall released Content Warning on Steam and offered permanent copies free for its first day.
- 2024-04-01 — PC Gamer (Press) — PC Gamer covered the launch while Steam had 23,000 concurrent players.
- 2024-04-02 — Landfall (Open web) — Landfall ended the giveaway and began charging $7.99; it reported more than 6.2 million free owners.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/content-warning

Cite as: How It Spread (2026). “Content Warning.” Case HIS-00916. Spread Score v1.2: 61/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00916