# Coolest Cooler Kickstarter

> Coolest raised a record $13.3 million on Kickstarter, then left backers without coolers.

- Owner: Ryan Grepper / Coolest
- Kind: Campaign
- Sector: Home & lifestyle
- Seed date: 2014-07-08
- Milestone date: 2014-08-29
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 48 (Notable, provisional), v1.3
- Mechanics: Underdog, Maker origin, Platform jump, Press loop, Controversy

## Summary

Grepper relaunched his cooler campaign in summer. It drew search interest, YouTube criticism and coverage of a fundraising record. Delivery delays led to backer complaints, a settlement and closure with rewards unfulfilled.

## Timeline

- 2013-12-26 — Ryan Grepper (Open web) — The first Coolest Kickstarter campaign closed below its funding goal.
- 2014-07-08 — Ryan Grepper (Open web) — Grepper launched the revised Coolest Kickstarter campaign with a blender, speaker and USB charger.
- 2014-07-11 — Google searchers (Open web) — Google reported more than 50,000 searches for Coolest Cooler in its weekly search trends roundup.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/coolest-cooler-kickstarter

Cite as: How It Spread (2026). “Coolest Cooler Kickstarter.” Case HIS-01666. Spread Score v1.3: 48/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01666