# Coors Light: Case of the Mondays

> Coors Light said its Mondays Light campaign sold 1.8 million limited-edition 12-packs.

- Owner: Coors Light / Molson Coors; Mischief @ No Fixed Address (creative agency)
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2025-01-13
- Peak date: 2025-02-10
- Spread Score: 47 (Notable), v1.2
- Mechanics: Mystery & lore, Response chain, Scarcity drop, Press loop, Controversy

## Summary

Coors Light launched a paid typo stunt, blamed Mondays, then put Mondays Light on beer packs. Replies and press carried the joke into a face roller, a sloth ad and Peloton classes. The campaign entrant later claimed all 1.8 million special packs sold in three weeks.

## Timeline

- 2025-01-13 — Coors Light / Mischief @ No Fixed Address (Press) — Coors Light ran paid ads spelling refreshment as refershment in Times Square and newspapers.
- 2025-01-13 — @pkuitenbrouwer (X) — Peter Kuitenbrouwer posted a photo of the typo in The Globe and Mail and criticized its spelling.
- 2025-01-13 — Coors Light (Press) — Coors Light issued a statement blaming the misspelling on a case of the Mondays.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/coors-light-case-of-the-mondays

Cite as: How It Spread (2026). “Coors Light: Case of the Mondays.” Case HIS-00383. Spread Score v1.2: 47/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00383