# Coors Light's Out

> Coors Light reported its $17 empty replica cans sold out after Ohtani damaged its ad.

- Owner: Coors Light (Molson Coors)
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2023-08-29
- Milestone date: 2023-09-12
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 19 (Niche, provisional), v1.2
- Mechanics: Newsjacking, Scarcity drop, Platform jump, Press loop, Sell-out loop

## Summary

Ohtani’s foul ball damaged a Coors Light ad. The brand posted a matching can mockup, then made an empty collectible after fans asked to buy it. The cans sold out, while stadium ads, fan replies and a Boardroom TikTok carried the design.

## Timeline

- 2023-08-26 — SNY (X) — SNY posted footage of Ohtani’s foul ball knocking out a bulb in a Coors Light scoreboard ad.
- 2023-08-29 — Coors Light (X) — Coors Light posted a can mockup with the black square from its damaged ad and asked fans for their thoughts.
- 2023-08-29 — @ohtani17san (X) — An Ohtani fan replied to the can mockup with “Cheers” and the foul-ball clip.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/coors-light-s-out

Cite as: How It Spread (2026). “Coors Light's Out.” Case HIS-00101. Spread Score v1.2: 19/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00101