# Coperni’s spray-on dress

> A runway dress sprayed onto Bella Hadid drew a vendor-estimated $26.3M in publicity value.

- Owner: Coperni
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2022-09-30
- Peak date: 2022-10-01
- Spread Score: 40 (Notable), v1.2
- Mechanics: Real-world spectacle, Platform jump, Press loop, Controversy, Response chain

## Summary

Coperni’s Fabrican dress finale featured Bella Hadid and inventor Manel Torres. Front-row publishers and Diet Prada shared clips during the performance. Halloween recreations followed; Tomorrow later reported restocking and preorders.

## Timeline

- 2022-09-30 — Coperni (Retail) — Closed its Paris show with a Fabrican dress sprayed onto Hadid by specialists led by inventor Manel Torres.
- 2022-09-30 — @BritishVogue (X) — British Vogue posted footage of the dress being sprayed onto Hadid.
- 2022-09-30 — Entertainment Tonight (Press) — Entertainment Tonight covered the finale and embedded The Cut’s Instagram video.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/coperni-bella-hadid-spray-on-dress

Cite as: How It Spread (2026). “Coperni’s spray-on dress.” Case HIS-00509. Spread Score v1.2: 40/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00509