# Coperni robot dogs

> Coperni put 5 robot dogs on its runway, and clips drew online criticism.

- Owner: Coperni
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-03-03
- Peak date: Week of Mar 3, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 35 (Niche, provisional), v1.2
- Mechanics: Real-world spectacle, Controversy, Creator relay, Platform jump, Press loop

## Summary

Coperni staged a runway interaction between models and robot dogs. Clips spread on X, Instagram and TikTok, drawing criticism about spectacle and policing. A robot forum later discussed the footage; Coperni reused the storyline in its autumn campaign.

## Timeline

- 2023-03-02 — Coperni and Rianne Van Rompaey (Open web) — Van Rompaey rehearsed the jacket interaction at Coperni’s studio the day before the show.
- 2023-03-03 — Coperni and Boston Dynamics (Open web) — Coperni staged its runway show with five Spot robots and models, including Lila Moss, in Paris.
- 2023-03-03 — @rebecamaccise (X) — Rebeca Maccise posted a clip of robot dogs opening Coperni’s runway show.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/coperni-robot-dogs

Cite as: How It Spread (2026). “Coperni robot dogs.” Case HIS-00669. Spread Score v1.2: 35/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00669